The company’s work led to the development of electronic postage technology in the early 1990s. The company’s early work involved helping the US Postal Service to automate and improve its processes, including address cleansing and use of the POSTNET barcode. “While a very attractive asset, Endicia is not focused in the core of our portfolio, and under new ownership is in an exciting position to continue innovating and offering the best possible solutions and service for its customers and partners.” EndiciaĮndicia was founded in Palo Alto, California, in 1982 as technology consulting company PSI Associates. Michael Polk, the Newell Rubbermaid president and chief executive officer, said: “The announced sale of our Endicia business furthers our strategy of strengthening and focusing our portfolio to create a faster growing, higher margin business. The acquisition by is expected to close by the end of 2015, Newell Rubbermaid said. The company, which bought Endicia back in 2007, said it was selling up in order to improve company profitability and focus more on its core business as a consumer and commercial products company.
Newell Rubbermaid, the parent company of Endicia, announced on Tuesday that it had entered into a definitive agreement to make the sale for about $215m. US-based online postage and shipping business Endicia is set for sale to the online postage provider.
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